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Retail, Consumer and Commerce

Margins live in exceptions.

A discount above authority. A refund outside policy. A product page an agent can't trust. elan1 puts agents on the routine and a named person on the exceptions, from storefront to books.

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A supply chain lead scans a carton on a tall rack and checks it against a printed sheet in a distribution centre

How is agentic AI used in retail?

Agentic AI in retail is AI agents doing the routine work of a retail, consumer or D2C business within your limits: returns and refunds, trade sales, pricing changes and margin reporting. With elan1, a named person decides each exception, such as a discount above authority or a refund outside policy, and every action leaves a receipt.

The challenge

The margin goes in the small print.

  • 01

    Shopping agents read your catalogue.

    Wrong price, size or stock, and an agent buys elsewhere.

  • 02

    Refunds and discounts drift.

    Finance finds out at month-end, after the margin has gone.

  • 03

    E-invoices must match the books.

    Above ₹5 crore turnover, one field change can break GSTR-1.

How elan1 helps

The routine runs. Exceptions reach a person.

govern.elan1.ai/orders

Order console

3 decisions

  • Refund ₹4,200

    Returns agent · within refund ceiling

    Allowed

  • Discount 14%

    Sales agent · above discount authority

    Held for sales head

  • Price below floor

    Pricing agent · rule 2.1

    Refused · rule 2.1
Order console: a refund of ₹4,200 allowed within the refund ceiling; a 14% discount held for the sales head; a price below the floor refused under rule 2.1. Illustrative data.

The platform

Categories here.

All 4 categories apply. Agentic Commerce links out to Commerce1.ai.

Regulation

Rules we map to.

GST e-invoicing (₹5 crore threshold) and GSTR-1
Mapped to: Act; the agent prepares, a person files
Consumer Protection (E-Commerce) Rules 2020
Mapped to: Commerce1.ai, Resolve
MCA audit trail
Mapped to: Govern receiptsMCA audit trail, clause by clause
DPDP Act 2023 (marketing consent)
Mapped to: Propel, GovernDPDP Act, clause by clause
GDPR and EU AI Act (cross-border sellers)
Mapped to: GovernEU AI Act, clause by clause

Mappings are drafts for your counsel and auditors. They are not certification, legal advice or regulator approval.

Proof

Proof

  • 1.63 crore

    GST registrants.

    GSTN

  • ₹5 crore

    turnover line for B2B e-invoicing.

    CBIC

  • 30 days

    to undo an ERP change.

    elan1 Act

An e-commerce lead reviews orders with a packing colleague at an oak fulfilment bench, a crimson tape dispenser beside the boxes

elan1 Research

Benchmarks

What shopping agents check before they buy.

Read free · no form

FAQ

Questions about elan1 for Retail.

Commerce1.ai is the agentic commerce platform, connected to the elan1 platform, with its own site at Commerce1.ai. Its actions take the same path through elan1 Govern.

No. It prepares and checks them. A person files.

No. Authority stays where you set it, and exceptions reach the approver in minutes.

Only within the limits you set. elan1 Resolve settles returns and refunds inside your refund ceilings, and any money-moving step beyond them waits for a named person. A discount above authority is held for the sales head, and a price below your floor is refused. elan1 Govern records each outcome and who decided.

Start with one process.

Pick the process that costs you most in review time. We configure it; you name the approver.

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  • Allowed · Approved by Asha R.
  • Held for CFO
  • Refused · rule 4.2
Illustrative data.

Start with one process.

Add the next when it holds.

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Approvals · Kolam ComponentsIllustrative
  • Allowed · Approved by Asha R.
  • Held for CFO
  • Refused · rule 4.2
RCPT-0042 · signed · chained
A product view with three decisions: allowed and approved by Asha R., held for the CFO, and refused under rule 4.2. Illustrative data.